University Education
Consortium

CS 001
Art Direction. Brand Identity System.

Brand identity system and narrative-driven ad campaign for the “Travelocity of online college courses.”

UEC is an aggregated market place for online course from major universities targeting families who can’t afford four year institutions, adults who want to pursue and education of a flexible part-time basis.

Using colorful photography, bold iconography and a strong tagline — “Almost there.”, this was an opportunity to craft an environmental ad campaign built on a series of succinct, relatable before and after style visual narratives.

Each ad is designed to grab your attention as you wait for the bus, sit at a coffee shop, or brave heavy traffic.

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