Fairway Custom Mortgage Group

CS 008
Art Direction. Brand Messaging. Web Design. UX/UI.
Coding handled by Becky Rishel for HypeMill LLC.

Brand messaging and website refresh that alleviates various frustrations of the online home mortgaging user experience.

View the website here.

“The Simple Path” was chosen to be their tagline and the thematic answer to the question of what the user’s end goal would be — an uncomplicated home mortgaging application process.

The website was designed to help dissolve as many unecessary barriers between the user and the end goal.

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