Untitled Reconstruction
Project

CS 005
Art Direction. Brand Identity System. Campaign.

Brand identity system and poster campaign for a stage play telling the story of KKK violence in Spartanburg County in 1871.

Meant to evoke the racial tensions, uncertainty, confusion and chaos that permeated the United States post-civil war, the logotype is an exercise in readability and typoglycemia, the mind's ability to unscramble scrambled words.

Inspired by the emergency broadcast system of the 1950’s, the color palette and graphic treatment starkly contrasts with the photography — edited with duotones for more naturalistic blacks with an off white.

This in combination with the bold yellow and red hues evoke a feeling of caution, dread, and urgency.

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