Creative director. Designer. Storyteller. Nilla wafer enthusiast.

College Town Spartanburg

004 | College Town Spartanburg | Messaging hierarchy and digital design for the Spartanburg Chamber of Commerce and their initiative to improve and increase student, faculty and staff experiences and engagement within the city.

 

College Town
Spartanburg

CS 004
Art Direction. Brand Identity System. Web Design.

Messaging hierarchy and digital design for the Spartanburg Chamber of Commerce and their initiative to improve and increase student, faculty and staff experiences and engagement within the city. 


Logo designed by A-LINE Interactive

Logo palette expansions by Jordan H. Manigo

Logo palette expansions by Jordan H. Manigo

 
 

The site is built around a curated event calendar that is color coded and organized into three categories — Play. Serve. Learn.

Each call to action on the homepage redirects visitors to some part of the calendar, some being assigned to a specific play, serve or learn tag.

 

 


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