004 | College Town Spartanburg | Messaging hierarchy and digital design for the Spartanburg Chamber of Commerce and their initiative to improve and increase student, faculty and staff experiences and engagement within the city.
College Town Spartanburg
CS 004 Art Direction. Brand Identity System. Web Design.
Messaging hierarchy and digital design for the Spartanburg Chamber of Commerce and their initiative to improve and increase student, faculty and staff experiences and engagement within the city.
The site is built around a curated event calendar that is color coded and organized into three categories — Play. Serve. Learn.
Each call to action on the homepage redirects visitors to some part of the calendar, some being assigned to a specific play, serve or learn tag.