Your audience doesn’t care about your logo.
They care about the emotional connection that logo represents. A strong narrative lies at the heart of this relationship.
of people that feel an emotional connection to a brand, say it is because “they care about people like me.”
of consumers believe that companies focused on custom content are more trustworthy than companies who churn out generic content.
A consistent brand narrative across all platforms increases revenue by up to 23 percent.
Every piece of collateral – from social media to product packaging – should maintain an identical color scheme, tone and aesthetic that clearly communicates your message and core values.
The Four Phases of Development
I. Observation | Finding Your Narrative
Here we build a case study and pinpoint a substantial narrative through line —the essential idea that encapsulates your organization’s message in the minds of your audience.
III. Reiteration | Presentation & Drafting
A proposal is presented including proper context for my design decisions. We’ll go over feedback — rinse, wash and repeat until we’ve crafted an MVP (minimal viable product).
II. Ideation | Creative Direction & Design
Here we apply concept, narrative and strategy towards building tangible working prototypes of graphic collateral, resulting in the creation of a comprehensive design proposal.
IV. Implementation | Campaign Launch
Once everything is authorized, the collateral is neatly packaged in the appropriate format and delivered to you. All digital collateral will be launched per your specifications.