Jordan H. Manigo
Creative director. Designer. Storyteller. Nilla wafer enthusiast.

Process

Jordan H. Manigo | Process | Your audience doesn’t care about your logo. They care about the emotional connection that logo represents. A strong narrative lies at the heart of that relationship.

 

Process 

Your audience doesn’t care about your logo.

They care about the emotional connection that logo represents. A strong narrative lies at the heart of this relationship.


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of people that feel an emotional connection to a brand, say it is because “they care about people like me.”

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of consumers believe that companies focused on custom content are more trustworthy than companies who churn out generic content.

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of consumers expect that their experience with a brand will be similar across all platforms and devices.


 
 

A consistent brand narrative across all platforms increases revenue by up to 23 percent.

Every piece of collateral – from social media to product packaging – should maintain an identical color scheme, tone and aesthetic that clearly communicates your message and core values.

 

The Four Phases of Development

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I. Observation | Finding Your Narrative

Here we build a case study and pinpoint a substantial narrative through line —the essential idea that encapsulates your organization’s message in the minds of your audience.

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III. Reiteration | Presentation & Drafting

A proposal is presented including proper context for my design decisions. We’ll go over feedback — rinse, wash and repeat until we’ve crafted an MVP (minimal viable product).

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II. Ideation | Creative Direction & Design

Here we apply concept, narrative and strategy towards building tangible working prototypes of graphic collateral, resulting in the creation of a comprehensive design proposal.

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IV. Implementation | Campaign Launch

Once everything is authorized, the collateral is neatly packaged in the appropriate format and delivered to you. All digital collateral will be launched per your specifications.


 
 

Ready for a chat? Drop me a line to set up a free 30 minute consultation.

 

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About

Creative Director. Designer. Storyteller. Nilla wafer enthusiast. Under no circumstances should you ever allow my talented and amiable disposition to fool you into thinking that I am anything more than young, dumb and full of ideas.

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