Brand identity + product design
Uniti Medical Insurance Portal
A modern digital foundation supporting a state-funded medical insurance ecosystem of providers, partners, members, and agency staff.
Industry
Public healthcare
Agency
CapTech Consultancy
My Role
Lead brand identity designer + product designer
Discipline
Adobe Creative Cloud
Art direction
Brand identity
Figma
Lightning Design System (LDS)
Nomenclature
Product design
Prototyping
Salesforce
User personas
User flows
UX/UI
Visual design
WCAG conformance
Brand identity + product design
Uniti Medical Insurance Portal
A modern digital foundation supporting a state-funded medical insurance ecosystem of providers, partners, members, and agency staff.
Industry
Public healthcare
Agency
CapTech Consultancy
My Role
Lead brand identity designer + product designer
Discipline
Adobe Creative Cloud
Art direction
Brand identity
Figma
Lightning Design System (LDS)
Nomenclature
Product design
Prototyping
Salesforce
User personas
User flows
UX/UI
Visual design
WCAG conformance
Brand identity + product design
Uniti Medical Insurance Portal
A modern digital foundation supporting a state-funded medical insurance ecosystem of providers, partners, members, and agency staff.
Industry
Public healthcare
Agency
CapTech Consultancy
My Role
Lead brand identity designer + product designer
Discipline
Adobe Creative Cloud
Art direction
Brand identity
Figma
Lightning Design System (LDS)
Nomenclature
Product design
Prototyping
Salesforce
User personas
User flows
UX/UI
Visual design
WCAG conformance
Ask
A public-facing opportunity
Many states have legacy systems with outdated front- and back-end user experiences that limit usability, flexibility, and modernization efforts. How can a member navigate from system A to system B to system C when they're trying to get an answer to something, or when they're trying to submit an application or check the status of their application? We saw an opportunity to pilot a product that transforms these systems from a collection of disconnected subsystems into an interoperable ecosystem of integrated modules.
Ask
A public-facing opportunity
Many states have legacy systems with outdated front- and back-end user experiences that limit usability, flexibility, and modernization efforts. How can a member navigate from system A to system B to system C when they're trying to get an answer to something, or when they're trying to submit an application or check the status of their application? We saw an opportunity to pilot a product that transforms these systems from a collection of disconnected subsystems into an interoperable ecosystem of integrated modules.
Ask
A public-facing opportunity
Many states have legacy systems with outdated front- and back-end user experiences that limit usability, flexibility, and modernization efforts. How can a member navigate from system A to system B to system C when they're trying to get an answer to something, or when they're trying to submit an application or check the status of their application? We saw an opportunity to pilot a product that transforms these systems from a collection of disconnected subsystems into an interoperable ecosystem of integrated modules.
Design sprints in phases
To do this, our team had to build a platform that could integrate with multiple medical insurance modules and enterprise services. This required a scalable solution that could simplify access to services today while creating a repeatable framework for future systems to be added, upgraded, or replaced with minimal disruption.
To do this, our team had to build a platform that could integrate with multiple medical insurance modules and enterprise services. This required a scalable solution that could simplify access to services today while creating a repeatable framework for future systems to be added, upgraded, or replaced with minimal disruption.
To do this, our team had to build a platform that could integrate with multiple medical insurance modules and enterprise services. This required a scalable solution that could simplify access to services today while creating a repeatable framework for future systems to be added, upgraded, or replaced with minimal disruption.
UX design priorities
Approach
Research and analysis
In a series of whirlwind design sprints, our team conducted thorough research across all 50 states and private-sector healthcare insurance providers to identify best practices, trends, and areas for improvement. This paired with significant stakeholder interviewing, persona creation, and journey mapping set the foundation for the features, form, and functionality for the new medical insurance enterprise.
Approach
Research and analysis
In a series of whirlwind design sprints, our team conducted thorough research across all 50 states and private-sector healthcare insurance providers to identify best practices, trends, and areas for improvement. This paired with significant stakeholder interviewing, persona creation, and journey mapping set the foundation for the features, form, and functionality for the new medical insurance enterprise.
Approach
Research and analysis
In a series of whirlwind design sprints, our team conducted thorough research across all 50 states and private-sector healthcare insurance providers to identify best practices, trends, and areas for improvement. This paired with significant stakeholder interviewing, persona creation, and journey mapping set the foundation for the features, form, and functionality for the new medical insurance enterprise.
UX design priorities
Sample persona: member
Sample persona: member
Sample persona: provider
Sample persona: provider
Ideation
A unified visual language
I created brand guidelines to provide a foundation for the enterprise logo, colors, imagery, fonts, and tone. I then designed a series of high-fidelity wireframes using semi-out-of-the-box and custom Salesforce Lightning Design System components to showcase the intended content, features, and functionality of the proposed experience.
Ideation
A unified visual language
I created brand guidelines to provide a foundation for the enterprise logo, colors, imagery, fonts, and tone. I then designed a series of high-fidelity wireframes using semi-out-of-the-box and custom Salesforce Lightning Design System components to showcase the intended content, features, and functionality of the proposed experience.
Ideation
A unified visual language
I created brand guidelines to provide a foundation for the enterprise logo, colors, imagery, fonts, and tone. I then designed a series of high-fidelity wireframes using semi-out-of-the-box and custom Salesforce Lightning Design System components to showcase the intended content, features, and functionality of the proposed experience.
I created brand guidelines to provide a foundation for the enterprise logo, colors, imagery, fonts, and tone. I then designed a series of high-fidelity wireframes using semi-out-of-the-box and custom Salesforce Lightning Design System components to showcase the intended content, features, and functionality of the proposed experience.
I created brand guidelines to provide a foundation for the enterprise logo, colors, imagery, fonts, and tone. I then designed a series of high-fidelity wireframes using semi-out-of-the-box and custom Salesforce Lightning Design System components to showcase the intended content, features, and functionality of the proposed experience.
I created brand guidelines to provide a foundation for the enterprise logo, colors, imagery, fonts, and tone. I then designed a series of high-fidelity wireframes using semi-out-of-the-box and custom Salesforce Lightning Design System components to showcase the intended content, features, and functionality of the proposed experience.
These wireframes included the home page, contact page, and resource library for general users, plus overview and benefits screens for members, claims, payments, member care history, reporting visualizations for providers, and more. The information architecture was mapped out, highlighting the organization of proposed content and features and showcasing how users will navigate the site.
These wireframes included the home page, contact page, and resource library for general users, plus overview and benefits screens for members, claims, payments, member care history, reporting visualizations for providers, and more. The information architecture was mapped out, highlighting the organization of proposed content and features and showcasing how users will navigate the site.
These wireframes included the home page, contact page, and resource library for general users, plus overview and benefits screens for members, claims, payments, member care history, reporting visualizations for providers, and more. The information architecture was mapped out, highlighting the organization of proposed content and features and showcasing how users will navigate the site.
Sample scenario flows — "Apply for Enrollment" and "Member Registration"
User dashboard information archetecture
I completed the visual design using a mix of out-of-the-box and custom Salesforce Lightning Design System components for every page, with a full look and feel that matched the brand guidelines, validated through moderated and unmoderated usability testing with state employees and health professionals.
I completed the visual design using a mix of out-of-the-box and custom Salesforce Lightning Design System components for every page, with a full look and feel that matched the brand guidelines, validated through moderated and unmoderated usability testing with state employees and health professionals.
I completed the visual design using a mix of out-of-the-box and custom Salesforce Lightning Design System components for every page, with a full look and feel that matched the brand guidelines, validated through moderated and unmoderated usability testing with state employees and health professionals.
Member dashboard API modules
Una agent window pattern.
Sample scenario flows — "Apply for Enrollment" and "Member Registration"
User dashboard information archetecture
Key Screens
Results
Recognition of innovation
Our state government partners praised the new portal for its innovation, citing it as an example for other states looking to modernize their legacy systems.
Results
Recognition of innovation
Our state government partners praised the new portal for its innovation, citing it as an example for other states looking to modernize their legacy systems.
Results
Recognition of innovation
Our state government partners praised the new portal for its innovation, citing it as an example for other states looking to modernize their legacy systems.
