Top 3 Equipment Rental Company
Logistics inspection app
My team and I provided design and UX support for logistics feature updates across desktop and mobile, aligning systems with evolving business needs and user feedback, and researched a mobile app concept to enhance the driver experience.
Industry
Top 3 Equipment Rental Company
Agency
CapTech Consultancy
My Role
Product designer, visual designer
Tools
Figma, Salesforce LDS
Disciplines
Journey mapping
Lightning Design System (LDS)
Product design
Salesforce
Stakeholder and user interviews
User personas
UI design
UX design
Visual design
User flows
Top 3 Equipment Rental Company
Logistics inspection app
My team and I provided design and UX support for logistics feature updates across desktop and mobile, aligning systems with evolving business needs and user feedback, and researched a mobile app concept to enhance the driver experience.
Industry
Top 3 Equipment Rental Company
Agency
CapTech Consultancy
My Role
Product designer, visual designer
Tools
Figma, Salesforce LDS
Disciplines
Journey mapping
Lightning Design System (LDS)
Product design
Salesforce
Stakeholder and user interviews
User personas
UI design
UX design
Visual design
User flows
Top 3 Equipment Rental Company
Logistics inspection app
My team and I provided design and UX support for logistics feature updates across desktop and mobile, aligning systems with evolving business needs and user feedback, and researched a mobile app concept to enhance the driver experience.
Industry
Top 3 Equipment Rental Company
Agency
CapTech Consultancy
My Role
Product designer, visual designer
Tools
Figma, Salesforce LDS
Disciplines
Journey mapping
Lightning Design System (LDS)
Product design
Salesforce
Stakeholder and user interviews
User personas
UI design
UX design
Visual design
User flows
Ask
Service to scale
As a leading equipment rental company's digital experience team grew, they wanted to ensure the team was designing for a user-first experience and that internal teams vetted new ideas and experiences prior to creating any code. We partnered with them and Salesforce to provide strategic and high-fidelity Figma-based design support to encourage long-term adoption.
Ask
Service to scale
As a leading equipment rental company's digital experience team grew, they wanted to ensure the team was designing for a user-first experience and that internal teams vetted new ideas and experiences prior to creating any code. We partnered with them and Salesforce to provide strategic and high-fidelity Figma-based design support to encourage long-term adoption.
Ask
Service to scale
As a leading equipment rental company's digital experience team grew, they wanted to ensure the team was designing for a user-first experience and that internal teams vetted new ideas and experiences prior to creating any code. We partnered with them and Salesforce to provide strategic and high-fidelity Figma-based design support to encourage long-term adoption.
Timeline
Approach
Uncovering opportunities
Based on stakeholder feedback and an internal audit of the service and logistics systems, my team and I drafted a user persona, journey map, and several illustrations as part of a detailed driver user journey storyboard. To make our findings easier to digest, I also created a component library and visual design for the driver persona and driver journey map.
Approach
Uncovering opportunities
Based on stakeholder feedback and an internal audit of the service and logistics systems, my team and I drafted a user persona, journey map, and several illustrations as part of a detailed driver user journey storyboard. To make our findings easier to digest, I also created a component library and visual design for the driver persona and driver journey map.
Approach
Uncovering opportunities
Based on stakeholder feedback and an internal audit of the service and logistics systems, my team and I drafted a user persona, journey map, and several illustrations as part of a detailed driver user journey storyboard. To make our findings easier to digest, I also created a component library and visual design for the driver persona and driver journey map.
Driver user persona
Driver user persona
Approach
Uncovering opportunities
We analyzed the daily routines of drivers and service members and broke down drivers' daily operations into several phases—pre-trip, driving, drop-off, pick-up, breakdown service calls, and post-trip—pinpointing key tasks, pain points, areas of need, and where these items showed up within the journey of a driver.
Approach
Uncovering opportunities
We analyzed the daily routines of drivers and service members and broke down drivers' daily operations into several phases—pre-trip, driving, drop-off, pick-up, breakdown service calls, and post-trip—pinpointing key tasks, pain points, areas of need, and where these items showed up within the journey of a driver.
Approach
Uncovering opportunities
We analyzed the daily routines of drivers and service members and broke down drivers' daily operations into several phases—pre-trip, driving, drop-off, pick-up, breakdown service calls, and post-trip—pinpointing key tasks, pain points, areas of need, and where these items showed up within the journey of a driver.
Driver journey map
Driver journey map
Journey maps
Jounrey maps
Journey maps
Subtitle
Title goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Subtitle
Title goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Subtitle
Title goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Subtitle
Title goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Subtitle
Title goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Subtitle
Title goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Wanna try it out?
Yes
Wanna try it out?
Yes
Click here to view the Figma prototype
Subtitle
Title goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Subtitle
Title goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Subtitle
Title goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
