Brand identity
University Education Consortium
Visual identity system and narrative-driven ad campaign concept for the “Travelocity of online college courses.”
Year
Job type
Industry
Discipline
Adobe Creative Cloud
Art direction
Brand identity
Brand strategy
Advertising
This is an archived project and no longer reflects my current experience, breadth of discipline, or skill.
Brand identity
University Education Consortium
Visual identity system and narrative-driven ad campaign concept for the “Travelocity of online college courses.”
Year
Job type
Industry
Discipline
Adobe Creative Cloud
Art direction
Brand identity
Brand strategy
Advertising
This is an archived project and no longer reflects my current experience, breadth of discipline, or skill.
Brand identity
University Education Consortium
Visual identity system and narrative-driven ad campaign concept for the “Travelocity of online college courses.”
Year
Job type
Industry
Discipline
Adobe Creative Cloud
Art direction
Brand identity
Brand strategy
Advertising
This is an archived project and no longer reflects my current experience, breadth of discipline, or skill.
UEC is an aggregated marketplace for online courses from major universities, targeting families who can’t afford four-year institutions and adults who want to pursue education on a flexible, part-time basis.
UEC is an aggregated marketplace for online courses from major universities, targeting families who can’t afford four-year institutions and adults who want to pursue education on a flexible, part-time basis.
UEC is an aggregated marketplace for online courses from major universities, targeting families who can’t afford four-year institutions and adults who want to pursue education on a flexible, part-time basis.
Logo palette
Tagline
Type pallete
Color palette
Using colorful photography, bold iconography, and a strong tagline — “Almost there.” — this was an opportunity to craft an environmental ad campaign built on a series of succinct, relatable before-and-after visual narratives.
Using colorful photography, bold iconography, and a strong tagline — “Almost there.” — this was an opportunity to craft an environmental ad campaign built on a series of succinct, relatable before-and-after visual narratives.
Using colorful photography, bold iconography, and a strong tagline — “Almost there.” — this was an opportunity to craft an environmental ad campaign built on a series of succinct, relatable before-and-after visual narratives.
