Brand Identity and web design
Emblem Legal
A contemporary, forward thinking family law practice that rethinks the way a law-firm works.
Year
Job type
Industry
Discipline
Art direction
Brand identity
Brand strategy
Squarespace
This is an archived project and no longer reflects my current experience, breadth of discipline, or skill.
Brand Identity and web design
Emblem Legal
A contemporary, forward thinking family law practice that rethinks the way a law-firm works.
Year
Job type
Industry
Discipline
Art direction
Brand identity
Brand strategy
Squarespace
This is an archived project and no longer reflects my current experience, breadth of discipline, or skill.
Brand Identity and web design
Emblem Legal
A contemporary, forward thinking family law practice that rethinks the way a law-firm works.
Year
Job type
Industry
Discipline
Art direction
Brand identity
Brand strategy
Squarespace
This is an archived project and no longer reflects my current experience, breadth of discipline, or skill.
Observation
Finding the right narrative
Focusing on fewer, larger-scope cases, the client needed an identity system that communicated “I’m the right one for the job,” delivering technology-driven, minimal-hassle legal services at the same skill level as big firms.
Observation
Finding the right narrative
Focusing on fewer, larger-scope cases, the client needed an identity system that communicated “I’m the right one for the job,” delivering technology-driven, minimal-hassle legal services at the same skill level as big firms.
Observation
Finding the right narrative
Focusing on fewer, larger-scope cases, the client needed an identity system that communicated “I’m the right one for the job,” delivering technology-driven, minimal-hassle legal services at the same skill level as big firms.
Messaging heirarchy
Ideation
A reputation for reliable representation
The nomenclature and identity draw inspiration from common client testimonials: determined, diligent, motivated, and organized. We chose “Emblem” because it serves as a symbolic representation of a particular quality or concept.
Ideation
A reputation for reliable representation
The nomenclature and identity draw inspiration from common client testimonials: determined, diligent, motivated, and organized. We chose “Emblem” because it serves as a symbolic representation of a particular quality or concept.
Ideation
A reputation for reliable representation
The nomenclature and identity draw inspiration from common client testimonials: determined, diligent, motivated, and organized. We chose “Emblem” because it serves as a symbolic representation of a particular quality or concept.
Brand promise
Nomenclature + logo palette
The messaging structure conveys meaningfulness, accessibility, and adaptability. The logo, a coat-of-arms + arrow merger, embodies those core ideas.
The messaging structure conveys meaningfulness, accessibility, and adaptability. The logo, a coat-of-arms + arrow merger, embodies those core ideas.
The messaging structure conveys meaningfulness, accessibility, and adaptability. The logo, a coat-of-arms + arrow merger, embodies those core ideas.
Typography
Color pallete
Stationary
Designing a website that’s accessible, organized, and easy to navigate was essential to the identity system.
Designing a website that’s accessible, organized, and easy to navigate was essential to the identity system.
Designing a website that’s accessible, organized, and easy to navigate was essential to the identity system.
Mobile website
