Brand identity
Blue Sky Tire & Auto
A brand identity solution that emphasizes the end result of a consistent, high-quality auto service experience…peace of mind.
Year
Job type
Industry
Discipline
Adobe Creative Cloud
Art direction
Brand identity
Brand strategy
Web design
This is an archived project and no longer reflects my current experience, breadth of discipline, or skill.
Brand identity
Blue Sky Tire & Auto
A brand identity solution that emphasizes the end result of a consistent, high-quality auto service experience…peace of mind.
Year
Job type
Industry
Discipline
Adobe Creative Cloud
Art direction
Brand identity
Brand strategy
Web design
This is an archived project and no longer reflects my current experience, breadth of discipline, or skill.
Brand identity
Blue Sky Tire & Auto
A brand identity solution that emphasizes the end result of a consistent, high-quality auto service experience…peace of mind.
Year
Job type
Industry
Discipline
Adobe Creative Cloud
Art direction
Brand identity
Brand strategy
Web design
This is an archived project and no longer reflects my current experience, breadth of discipline, or skill.

The goal for BlueSky’s website was to reflect a one on one conversation with ONE customer that focuses on establishing trust. What intention does the customer have when they come to the site? What need do they have that BlueSky can solve? How does BlueSky build and maintain trust?
The goal for BlueSky’s website was to reflect a one on one conversation with ONE customer that focuses on establishing trust. What intention does the customer have when they come to the site? What need do they have that BlueSky can solve? How does BlueSky build and maintain trust?
The goal for BlueSky’s website was to reflect a one on one conversation with ONE customer that focuses on establishing trust. What intention does the customer have when they come to the site? What need do they have that BlueSky can solve? How does BlueSky build and maintain trust?




Nomenclature + logo palette

Logo + color matchups

Type pallete
The goal for BlueSky’s website was to reflect a one on one conversation with ONE customer that focuses on establishing trust. What intention does the customer have when they come to the site? What need do they have that BlueSky can solve? How does BlueSky build and maintain trust?
The goal for BlueSky’s website was to reflect a one on one conversation with ONE customer that focuses on establishing trust. What intention does the customer have when they come to the site? What need do they have that BlueSky can solve? How does BlueSky build and maintain trust?
The goal for BlueSky’s website was to reflect a one on one conversation with ONE customer that focuses on establishing trust. What intention does the customer have when they come to the site? What need do they have that BlueSky can solve? How does BlueSky build and maintain trust?

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