Jordan H. Manigo

urp

Untitled Reconstruction
Project

CC_005
Brand Identity System. Campaign.

Brand identity system and poster campaign for a stage play telling the story of KKK violence in Spartanburg County in 1871.


 
 

Meant to evoke the racial tensions, uncertainty, confusion and chaos that permeated the United States post-civil war, the logotype is an exercise in readability and typoglycemia, the mind's ability to unscramble scrambled words.

 
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Inspired by the emergency broadcast system of the 1950’s, the color palette and graphic treatment starkly contrasts with the photography — edited with duotones for more naturalistic blacks with an off white.

This in combination with the bold yellow and red hues evoke a feeling of caution, dread, and urgency.