Process
Nobody cares about your logo.
They care about the emotional connection that the logo represents.
of people that feel an emotional connection to a brand, say it is because “they care about people like me.”
of consumers believe that companies focused on custom content are more trustworthy than companies who churn out generic content.
of consumers expect that their experience with a brand will be similar across all platforms and devices.
Brand equals Reputation.
A consistent brand narrative across all platforms increases revenue by up to 23 percent. This combined with a strong value proposition lie at the heart of the relationship between a brand and its audience.
The Four Phases
of Development
I. Observation | Finding Your Narrative
Here we build a case study and pinpoint a substantial narrative through line —the essential idea that encapsulates your organization’s message in the minds of your audience.
III. Reiteration | Presentation & Drafting
A proposal is presented including proper context for my design decisions. We’ll go over feedback — rinse, wash and repeat until we’ve crafted an MVP (minimal viable product).
II. Ideation | Creative Direction
Here we apply concept, narrative and strategy towards building tangible working prototypes of graphic collateral, resulting in the creation of a comprehensive design proposal.
IV. Implementation | Campaign Launch
Once everything is authorized, the collateral is neatly packaged in the appropriate format and delivered to you. All digital collateral will be launched per your specifications.
Sorry, I’m taken.
Unfortunately, I’m currently unavailable for commissions. However, you are more than welcome to drop me a line and give me a piece of your mind!
About
Creative Director. Designer. Storyteller. Nilla wafer enthusiast. Under no circumstances should you ever allow my talented and amiable disposition to fool you into thinking that I am anything more than young, dumb and full of ideas.